Consumer Packaging……You had me at odourless

I recently purchased a shower curtain liner after noticing a huge star on the packaging with the following; “Odourless shower curtain.” Into the cart it went. I assume that error of omission by the competition implied their curtain liners must stink. All things being equal, if the curtain liners are made from the same fabric, if one manufacturer states “odourless” and yours does not, as a consumer, I have to assume it smells.

It occurred to me this same logic could be applied to just about every product on the market. Companies could specify things like, “not made with cow dung” or “no baby penguins were injured during the manufacturing of this product” and sales would spike.

I can’t say that I’ve ever noticed an odour emanating from any of our shower curtains or liners other than perhaps from the plastic wrap but I certainly didn’t want to risk the manure smell that might have been smeared on the others.

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